Technology modernization is critical in the hospitality industry for several reasons – the guest experience, creating operational efficiencies and remaining competitive.
Check out some stats:
60% of hotels have implemented automated online booking systems¹
81% of hotel guests expect hotels to offer in-room tablets for services and information²
11% of hotels worldwide have implemented a hotel app³
25% of hotel rooms have in-room technology³
45% of hotel chains use automated/digitized check-in for VIP guests⁴
But why, exactly, is technology modernization important?
Enhancing Guest Experience: Modern travelers expect seamless, personalized experiences from booking to checkout. Upgraded reservation systems, mobile check-ins, digital concierge services and smart room technologies allow hospitality businesses to meet these expectations. By modernizing technology, hotels and resorts can offer more personalized services, faster response times and greater convenience, which are essential for maintaining customer satisfaction and loyalty.
Improving Operational Efficiency: Legacy systems can be inefficient, expensive to maintain and prone to errors. By modernizing core operating platforms, such as property management systems (PMS) and revenue management platforms, hospitality companies can streamline operations, automate tasks and reduce manual workloads for staff. This translates to faster check-ins, more accurate room allocation, better inventory management and optimized pricing strategies, all of which improve the bottom line and reduce costs.
Data-Driven Decision Making: Modern systems provide access to real-time data, enabling more accurate forecasting and decision-making. For example, better revenue management systems can dynamically adjust pricing based on demand, occupancy rates and market conditions. Additionally, guest preferences and behavior can be tracked and analyzed to offer personalized recommendations or improve service offerings.
Remaining Competitive: The hospitality industry is incredibly competitive, and those who fail to keep up with the latest technological advancements risk falling behind. Competitors that leverage modern technology to deliver superior customer experiences, optimized pricing and efficient operations are more likely to gain a competitive edge. Modernization helps businesses stay relevant and compete with both traditional competitors and disruptive startups.
How can LSight Hospitality Consulting help with technology modernization?
Technology modernization is more than just an IT project—it’s a strategic transformation that impacts the entire organization. For hospitality businesses, common platforms such as reservations and property management systems, revenue management tools and guest technologies are all undergoing upgrades. These updates aren’t just for keeping up with competitors; they need to drive tangible value. Whether it’s through optimizing operations, enhancing the guest experience or unlocking new revenue streams, the true success of these initiatives is measured by their ability to impact both the top and bottom lines.
Without a clear focus on value creation, these modernization efforts can risk becoming siloed tech projects, benefiting only the IT department without moving the needle for your business. That’s where LSight comes in. Our expertise lies in not just implementing new technologies, but in ensuring they result in meaningful, lasting change. By aligning every upgrade with broader business goals, we help organizations maximize the return on their investment and make sure the benefits extend well beyond the IT team. Our approach ensures that technology modernization becomes a true driver of business transformation, not just a costly upgrade.
To learn more about how we can help your business, click here. Or to have us contact you, please email leonard.burke@lsightconsulting.com.
[1] Skift. “New Research: The 2023 Digital Transformation Report,” November 21, 2024. https://skift.com/insights/the-2023-digital-transformation-report/.
[2] Salesforce. “Focus Sur Le Client Connecté,” n.d. https://www.salesforce.com/fr/form/pdf/client-connecte/?d=7013y000002V8tKAAS&nc=7013y000002V8zjAAC&utm_source=siecledigital&utm_medium=display&utm_campaign=emea_fr_esmblobaw&utm_content=sfdc-pg-medialabcons-fr-multi-product-all-industries-pg-fr-multi-product-researchreports-article-lgf_client-connecte_7013y000002v8tkaas_7013y000002V8tKAAS.
[3] Zanpure, Saniya, Saniya Zanpure, and Saniya Zanpure. “Hotel Tech Benchmark: Guest-Facing Technology 2022.” Skift Research, February 14, 2023. https://research.skift.com/report/hotel-tech-benchmark-guest-facing-technology-2022/#:~:text=At%20Skift%20Research%2C%20we%20estimate,Hilton%2C%20Marriott%2C%20or%20Wyndham.
[4] GmbH, H2c. “Global Digital Hotel Operations Study Tech Report – New Study on Digital Hotel Operations Indicates Significant Need for Further Digitalization.” Hospitality Net, December 15, 2023. https://www.hospitalitynet.org/news/4119636.html.